Beetroot's inception was founded on time-honored craftsmanship. Over the years, we have
embarked on a sartorial voyage of vibrant prints and kaleidoscopic hues. Our garments serve as
independent canvases, embracing the rich tapestry of cultures that inspire us.
Our ‘roots’ entwine with the tapestry of India’s rich heritage and crafts. What began as a brand that curated sarees, gradually unfurled into a creative vision, weaving contemporary, vibrant imagery. We evolved to seamlessly marry the elegance of traditional techniques with the simplicity of modernity. We translate our understanding of the mind and body into statement, signature styles, all while embodying the versatility of the saree in every silhouette we create.
We work with indigenous textiles and luxurious fabrics. Each collection is curated from intricate prints inspired by specific cultures or concepts. We adhere to a minimal, deconstructed, and practical approach in crafting silhouettes that prioritize both comfort and functionality. In a domain dominated by women-centric fashion, we carve our niche by seamlessly blending old-world charm with contemporary trends.
Beetroot’s Studio is located in Mumbai, India. Our team of artisans and designers collaborates as one integrated community of practitioners, experimenting with handwoven textiles, intricate embroideries, and exquisite detailing to create a range of dresses, tunics, kurtas, and a diverse array of silhouettes. In every stitch, every fabric choice, and every design element, there's an intention to create not just clothing, but an avenue for self-love, self-expression, and ultimately, self-empowerment.
In a world full of trends, I want to remain a classic
I've always aspired to design something universally inclusive, allowing everyone to not only wear it but also use it as a means to wholeheartedly embrace and articulate their authentic selves. Each piece I've crafted has served as a mirror to my own evolution and growth. Within this creative process, there's a consistent invitation to push boundaries and step outside of the familiar and conventionally embraced. To me, this is the essence of empowerment through fashion.
Style should be a channel for self-expression, unfettered by conventional norms. It's about fostering a community of individuals who find their voice through what they wear, discovering a unique resonance between their inner selves and the outer world.